Modern PR - Combining PR, Influencers, Event Marketing, Podcasting and Brand Collaboration

In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retreat, Jordanne explains how she utilized a multifaceted PR approach, combining media relations, event marketing, influencer engagement, podcasting and brand collaborations, to overcome educational hurdles and significantly increase the client's bookings. She emphasizes the importance of adaptability in PR strategies due to changing media landscapes, suggesting a holistic approach that goes beyond traditional media relations. Jordan also discusses the effectiveness of podcasting in PR, providing an example of a campaign for the global nonprofit The Life You Can Save, which resulted in substantial donations through a strategic podcast appearance and donation match initiative. Her advice to marketers is to employ a diversified PR approach for impactful results.

Learn more from Jordanne at Julep Publicity

00:21 Jordanne's Journey in PR and Marketing

01:17 Showcasing Success: The Post Pamper Campaign

04:36 The Evolution of PR Strategies

06:21 Expanding PR Beyond Traditional Media

08:14 The Power of Storytelling in PR

11:17 Leveraging Podcasts for Impactful PR

14:14 Final Thoughts on Modern PR Strategies

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