In this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impatient Entrepreneur', and the importance of patience in entrepreneurship. Lauren highlights a case study showcasing her agency's cross-channel PR and marketing approach, emphasizing the impact of nurturing relationships with the media and strategic pre-announcement activities that got her client featured on the cover of their industry's top publication. Additionally, she touches on the evolution of media coverage in 2024, the integration of podcasts and influencers in PR strategies, and the significance of managing expectations with clients regarding earned media.

00:26 Lauren's Journey in PR and Marketing
01:17 Case Study: Strategic PR for a B2B Client
04:30 The Concept of 'Rolling Thunder' in PR
06:59 Evolving Media Landscape in 2024
08:09 Integrating Influencers and Podcasts in PR Strategies
09:23 Managing Expectations in PR and Earned Media
12:43 Concluding Thoughts and Advice on PR

The Rolling Thunder PR Strategy That Got a Company the Feature Story They Wanted