A Publicly Traded Company Shares How They Produce Epic Customer Appreciation Events

In this episode, the VP of Sales for a publicly traded company that has been in business for over 100 years years discusses the execution of their epic customer appreciation events. Curt shares how DXP's Houston event evolved to include live music, raffle prizes, and engaging activities like treasure hunts for attendees.   These events grew to welcome up to 1,500 guests, incorporating activities like mechanical bull riding, raffles to give away guns, and Texan cheerleader performances to drive customer engagement and loyalty. Curt's story highlights the importance of customer appreciation in maintaining relationships and the synergistic teamwork between sales and marketing departments to create these kinds of successful events.

00:00 Introduction to the Episode and Guest
00:27 Kurt Tufert's Background and Role
01:10 The Genesis of DXP's Customer Appreciation Day
02:46 Event Planning Challenges and Solutions
04:52 The Impact of Customer Appreciation Events
10:01 Reflections on Teamwork and the Sales-Marketing Relationship

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