In this episode, Mark Herschberg, a seasoned CTO and CPO with a background in technology and marketing, discusses his journey from teaching at MIT and authoring a book called 'The Career Toolkit'. Mark shares his insights on the crucial skills that aren't taught in college but are essential for success, such as leadership and networking.

He introduces Brain Bump, an innovative app designed to solve the challenge of retaining and accessing information when it's most relevant, moving away from traditional chronological content delivery. Brain Bump offers a solution for both individuals and brands to keep important tips and insights top of mind, ensuring that the right information is delivered at the right time. Mark also shares his perspective on marketing today, emphasizing the importance of delivering value and being helpful to create a positive brand recall. The episode explores the potential of Brain Bump for marketers, authors, speakers, and podcasters, offering a new way to engage with audiences and increase brand visibility.

00:26 Mark Herschberg's Journey: From CPO to CTO and Author

01:59 The Genesis of Brain Bump: Addressing Information Retention Challenges

03:51 How Brain Bump Revolutionizes Learning and Marketing

04:17 Exploring the Features and Benefits of Brain Bump

08:46 The Impact of Brain Bump and the Future of Marketing

16:48 Mark's Advice for Marketers in Today's Digital Age

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Revolutionizing Recall - How Marketers can Deliver the Right Value at Exactly the Right Moment with a Brain Bump