How do Marketers Avoid Doing Things Higgledy-Piggledy? Have an Integrated Marketing Approach, Move Away from Random Acts of Marketing

In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024.

00:14 Sue's Journey: From Big Firms to Fractional CMO
01:00 The Power of Strategic Marketing and Sales Synergy
01:08 Achieving Remarkable Results: A Case Study
06:58 The Importance of Consistency and Teamwork
10:36 Advice for Winning in 2024: Fundamentals of Marketing

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