In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he transformed their stagnant marketing operation into a thriving content-driven powerhouse, where content marketing became the main driver of web traffic and customer engagement. He stresses the importance of patient investment in content marketing, akin to treating content like stock market investments - you have to think longer term vs immediate gratification. Becker also shares personal success stories, underscoring the profound impact of content on community building and customer engagement. The episode concludes with Becker highlighting key learnings from his 10 years in content marketing and advocating for an approach focused on delivering valuable, unbiased content to captivate today's buyers. Join us for a compelling conversation that will leave you rethinking the role of content in your marketing playbook.

00:22 Michael's Journey and Marketing Strategies

02:44 The Impact of Content Strategy on Web Traffic

03:47 Challenges in Quantifying Content Marketing

06:58 The Role of Content in the Buyer's Journey

09:20 The Evolution of Content Marketing

11:12 Michael's Personal Content Marketing Success

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A Content Capitalist Shares a Story that Will Make You Rethink Your Approach to Content Marketing