The Power of Brand Storytelling in Driving Awareness and Taking Large Organizations to the Next Level

In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highlighting the role of storytelling in increasing visibility, brand awareness, and community impact. Carroll emphasizes the importance of narrative transportation and engagement through storytelling for memorable marketing strategies. The episode concludes with a special offer for a consultant's brand strategy workbook designed to aid in developing effective brand strategies.

Get the Complimentary Brand Strategy Workbook Here

00:16 Samantha's Background and Career Journey

01:39 Successful Marketing Story: Nonprofit Hospital Case

03:50 The Power of Storytelling in Marketing

06:05 Creating Branded Campaigns and Their Impact

09:00 The Importance of Engagement and ROI in Marketing

14:32 The Role of Brand Storytelling in Marketing Strategy

22:21 Complimentary Brand Strategy Workbook

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