The Remarkable Marketing Podcast hosts guest Alison Ver Halen, a content marketing and SEO expert who shares her successful campaign story with a medical device company. The company, despite having unique technology, struggled with visibility until Verhalen created a content and SEO strategy aimed at making the company an authority in their industry. She emphasizes the importance of balancing content with earned media and SEO for increased visibility and conversion rates. Verhalen also discusses her book 'Content Marketing Made Easy', where she aims to demystify SEO and content marketing for beginners. She stresses on the advantage of inbound marketing, where potential customers find you when they are actively looking for your services, resulting in higher conversion rates.

00:00 Introduction and Guest Presentation

00:30 Alison's Remarkable Content Marketing Story

01:08 The Challenge: A Company Invisible to Google

02:47 The Solution: Content Enrichment and SEO

03:46 The Power of Earned Media and Link Building

04:42 The Results: Increased Visibility and Engagement

05:53 The Magic of SEO, Content Marketing, and PR

06:38 Is Content Marketing Really Easy?

08:19 The Intersection of Content Generation and SEO

09:34 The Power of Inbound Marketing

12:01 Conclusion and Farewell

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Marketing Magic: The Intersection of SEO, Content Marketing, and PR