Outbound Squad

In this episode, Jason shares the seven hard truths about outbound in 2025 and how to adapt to stay ahead.Check out the show notes, more free content, and get coaching at https://outboundsquad.com

Nick Cegelski, founder of 30 Minutes to President's Club, and Waseem Kaati, lead mid-market sales acquisitions at Shopify, offer fresh insights into cold calling. They discuss mastering effective cold calling techniques, emphasizing preparation and strategic questioning to secure meetings. The duo explores the role of 'invisible scripts' in shaping sales interactions and how to leverage data for personalized outreach. Listeners will learn about crafting impactful sales conversations, utilizing problem-based language, and overcoming objections to enhance engagement.

Discover the secrets behind effective sales messaging and learn about 'levels of relevance.' Master targeted outreach with strategies like industry-based account grouping. Dive into the role of AI in personalizing communications for maximum impact. This conversation offers actionable insights to elevate your outbound game.

Discover the secret strategies top Sales Development Representatives use to connect with buyers. Learn how to stay attuned to challenges facing prospects to boost sales effectiveness. The conversation dives into five actionable habits that can enhance outreach and help meet quotas. Get ready to level up your sales approach by focusing on the heart of the buyer's issues!

Danielle Holmes, Enterprise Sales Development Manager at ZoomInfo, and Kevin Papili, Senior Sales Development Manager at ZoomInfo, share their expertise on mastering cold email strategies. They discuss overcoming the common 1% reply rate and the role AI plays in email outreach. Key insights include the importance of mobile optimization, crafting compelling subject lines, and prioritizing recipient needs. They also provide actionable tips for creating engaging, personalized emails that resonate with busy executives, making cold outreach more effective.

Discover the secrets to transforming your cold calls right from the start. Learn the crucial importance of the first 60 seconds to capture attention and make your case. Explore how relevance and social proof can effectively engage prospects. Uncover practical strategies to structure your calls for success, ensuring your pitch does not fall flat within two minutes.

Discover why sales reps often overlook valuable training materials. Learn how involving them in content creation can enhance engagement. The episode provides actionable strategies for sales leaders to improve training effectiveness and elevate team performance. Say goodbye to complaints and hello to collaboration!

Explore the pressing issue of high attrition rates in Sales Development Representative teams. Discover the key factors driving turnover and learn practical solutions to enhance employee retention. Delve into the importance of intentional leadership and effective training in creating a positive work environment that encourages team loyalty.

Discover the art of penetrating the world of enterprise executives through cold outreach. Learn why strong brand recognition and personal connections are crucial for success. The discussion emphasizes understanding a company's internal dynamics to boost your chances. With practical tactics shared, you'll be better equipped to navigate the challenging landscape of executive-level meetings.

Kayla Prunier, VP of Enterprise Sales at ZoomInfo, and Scott Leese, CEO of Scott Leese Consulting, share their expertise on the future of outbound sales. They discuss the decline of traditional methods like cold calling and the need for innovative strategies, emphasizing personalized outreach and the power of AI. The duo examines how automation is reshaping sales roles and the importance of tailored communication. They also highlight the significance of personal branding and adapting sales strategies to diverse markets for success in 2025.