Outbound Squad [PipeGen Live] How to land a sh*t ton of meetings in H2
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Oct 1, 2024 Join Bryan Tunick, an outbound strategies pro from ZoomInfo, and Jack Reilly, a standardized programs expert, as they unveil secrets to landing more meetings in H2. They discuss the evolution of outbound sales, emphasizing simplicity, efficiency, and a self-sourcing culture among account executives. Hear their insights on mastering cold calling and pipeline management techniques, including the power of personalization and effective follow-ups. Their strategies aim to optimize the sales process and boost team performance.
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Hiring for Outbound Success
- Hire account executives who possess a hunter mentality and take extreme ownership of their pipeline.
- Inbound leads should handle imperfect situations, while outbound efforts should focus on creating perfect sales scenarios.
Incentivizing Self-Sourcing
- Incentivize account executives to self-source by emphasizing inbound leads for imperfect situations.
- Create a dashboard and leaderboard to track self-sourcing efforts and foster healthy competition.
Targeted Account Prioritization
- Prioritize target accounts by identifying those with multiple buying signals, not just single indicators like researching packaging.
- Use tools like ZoomInfo Copilot to surface these accounts and generate personalized, AI-driven outreach messages.