Outbound Squad
[PipeGen Live] Bad Messaging: The unsexy reason why outbound doesn't work for you
Sep 10, 2024
Jason, a dynamic speaker and expert in outbound sales messaging, dives into why poor messaging is the silent killer of outbound effectiveness. He emphasizes the need for a customer-centric approach that shifts focus from products to the priorities of buyers. Jason shares hands-on strategies to tailor messaging for specific personas and enhance engagement through effective strategies like utilizing customer insights and diverse outreach channels. Restructuring messaging for competitive advantage is also highlighted, providing actionable wisdom for sales leaders.
01:00:08
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Quick takeaways
- Successful cold calls require a balanced conversation where representatives speak for 55% of the time, emphasizing meaningful dialogue that addresses prospects' needs.
- Effective outbound messaging must shift from jargon-heavy descriptions to clearly articulating how solutions resolve specific customer challenges, enhancing engagement.
Deep dives
Understanding Talk Time in Cold Calls
In successful cold calls, representatives typically speak for 55% of the time, contradicting common beliefs that they should listen more. Many assume that prospects should dominate the conversation, but research shows that balanced talk time is crucial. The effectiveness of a call is not determined solely by who talks more but by the content of the discussion. Establishing a meaningful dialogue focused on the prospect's needs significantly impacts the success rates of cold outreach.
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