36min chapter

Outbound Squad cover image

[PipeGen Live] Bad Messaging: The unsexy reason why outbound doesn't work for you

Outbound Squad

CHAPTER

Harnessing Customer Voice in Sales Messaging

This chapter emphasizes the shift from product-focused messaging to customer-centric communication in sales. Participants engage in a workshop to develop messaging strategies that align solutions with customer priorities and aspirations, enhancing outbound sales effectiveness.

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