Outbound Squad

Jason, a dynamic speaker and expert in outbound sales messaging, dives into why poor messaging is the silent killer of outbound effectiveness. He emphasizes the need for a customer-centric approach that shifts focus from products to the priorities of buyers. Jason shares hands-on strategies to tailor messaging for specific personas and enhance engagement through effective strategies like utilizing customer insights and diverse outreach channels. Restructuring messaging for competitive advantage is also highlighted, providing actionable wisdom for sales leaders.

This episode is the audio of the 1:1 interview with Armand Farrokh from our recent webinar on moving up market. Armand is a founder of 30 Minutes to President’s Club and the co-author of the recently released book, Cold Calling Sucks (And That’s Why it Works). Jason and Armand discuss leveraging founders and executives to gain an edge in meetings against more established competitors in the enterprise space.Check out the show notes, more free content, and get coaching at https://outboundsquad.com

Join Rona Cohen and Tory Speer from ZoomInfo, alongside experts Colin Specter and Armand Farrokh, as they dive into the ins and outs of moving from mid-market sales to securing massive enterprise accounts. This dynamic conversation illuminates essential strategies for engaging C-suite executives and implementing a 'land and expand' model. Discover the importance of tailored messaging, consultative selling, and navigating complex organizational dynamics. Learn how to turn challenges into opportunities and build meaningful relationships with key stakeholders.

Anthony Iannarino, an author and B2B sales expert, shares his insights on displacing competitors. He emphasizes the importance of providing valuable information over just features to stand out. Iannarino discusses the triangulation strategy to position oneself as a trusted expert. He also highlights the need to adapt sales tactics by understanding competitor models to build trust with clients. Additionally, he underlines ongoing value delivery and proactive planning as key elements in winning clients away from rivals.

Anthony Iannarino, a renowned sales expert, Ralph Barsi, a seasoned sales leader, and Ryan Oosterveld, a customer engagement professional, dive into the art of displacing competitors. They discuss compelling tactics for getting meetings with buyers bound to competitors and stress the need for a problem-driven sales strategy. Insights on leveraging CRM data for competitive intelligence and the importance of aligning sales strategies with client needs are highlighted. The trio also unpacks the CBD framework to help sales teams stand out in a crowded market.

In this engaging discussion, Armand Farrokh and Nick Cegelski, the masterminds behind 30 Minutes to President’s Club, dive into their new book that redefines cold calling. They reveal innovative techniques to navigate challenges in sales, emphasizing the crucial first minute of a call. Listeners will learn about the '10-Dial Rule' for productivity and the power of thorough preparation. This tactical playbook promises to revolutionize how sales professionals approach cold outreach, making it less daunting and more effective.

This episode is an audio excerpt of the 1:1 interview with Kyle Vamvouris from our recent PipeGen live series. We dive into key lessons from helping 283 start-ups scale their outbound strategies. Kyle highlights the importance of tracking not just activity but effectiveness—reply rates, call pick-up rates, and conversion rates. He also shares insights on attributing meeting outcomes to specific channels and common mistakes to avoid. This short episode is packed with actionable insights to enhance your outbound sales efforts.Check out the show notes, more free content, and get coaching at https://outboundsquad.com

This episode is the audio from our recent webinar on building a world-class outbound motion. We were joined by Kyle Vamvouris, Daniel Cole, and Jack Reilly and Megan Huston of ZoomInfo. Listen to the episode to learn how to transition an inbound-led sales approach to an outbound-led sales approach and build a culture of hunters who excel at landing net-new logos.Check out the show notes, more free content, and get coaching at https://outboundsquad.com

In this episode, Jason shares actionable tactics and strategies to help you nail the first minute.Check out the show notes, more free content, and get coaching at https://outboundsquad.com

This episode is audio from our recent webinar on AE self-sourcing. We were joined by Caitlyn McCrimmon (Transect), Elmer Lopez (zoomInfo), and Mitch Thomas (Brooksource). They shared how to create a culture where Account Executives excel at pipe gen, regularly hit their activity targets, and self-source their best opportunities.(Check out the show notes, more free content, and get coaching at https://outboundsquad.com)