Outbound Squad

World-class SDRs are NOT career SDRs

6 snips
Dec 10, 2024
Discover how to keep your top Sales Development Representatives engaged and motivated with innovative strategies. Learn about implementing a tiered 'belt system' that encourages career progression and offers pay incentives. Explore methods for enhancing cold outreach to generate high-quality leads, positioning SDRs for success in future roles. This discussion highlights the importance of retaining talent while nurturing skills for optimal performance.
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INSIGHT

Limited SDR Career Progression

  • Top-performing SDRs rarely aim for a long-term SDR career.
  • Companies struggle to promote them quickly enough to Account Executive roles.
ADVICE

Implement a Tiered System

  • Create tiered SDR roles (SDR 1, 2, 3) with increasing pay, responsibility, and development opportunities.
  • Include AE preparation as part of the SDR development program.
ADVICE

Explore Alternative Roles

  • Find alternative roles for talented SDRs within the organization if AE positions are unavailable.
  • Consider positions in enablement, customer success, or account management.
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