Outbound Squad Execs don't take meetings from cold emails unless...
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Jan 14, 2025 Discover the art of penetrating the world of enterprise executives through cold outreach. Learn why strong brand recognition and personal connections are crucial for success. The discussion emphasizes understanding a company's internal dynamics to boost your chances. With practical tactics shared, you'll be better equipped to navigate the challenging landscape of executive-level meetings.
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Reaching Enterprise Execs
- Enterprise execs rarely accept cold calls.
- Unless you're a category leader or have spoken to their team members.
Brand Recognition
- Working at a recognizable brand increases meeting odds.
- Execs may forward your email to the right person.
Groundswell Approach
- Talk to people on the exec's team to gain insights.
- Use this intel to connect with department heads and eventually reach the senior leader.