Outbound Squad [PipeGen Live] How to land meetings with busy executives (and common mistakes to avoid)
Nov 26, 2024
Join Steven Bryerton, SVP of Sales at ZoomInfo, Laura Guerra, VP of Regional Sales at Varicent, and Kyle Nelson, Regional Sales Manager at Varicent, as they share secrets to landing meetings with busy executives. Discover how to navigate the avalanche of sales emails with concise communication and hyper-personalization. Learn the power of cold calling and strategic voicemails to create impactful first impressions. The trio also emphasizes the importance of customer insights and crafting compelling outreach for meaningful engagement.
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Phone Calls Still Effective
- Steven Bryerton receives 50-100 sales emails daily but few calls.
- He's more receptive to phone calls because he works in sales.
Relevant Voicemail Example
- Bryerton shares a story about a rep who referenced his company's Q2 earnings call.
- This voicemail stood out for its relevance and resulted in a callback.
Hyper-Personalization Key
- Email volume is increasing, making hyper-personalization crucial.
- Top sales performers prioritize quality over quantity in outreach.