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Outbound Squad
[PipeGen Live] How to land meetings with busy executives (and common mistakes to avoid)
Nov 26, 2024
Join Steven Bryerton, SVP of Sales at ZoomInfo, Laura Guerra, VP of Regional Sales at Varicent, and Kyle Nelson, Regional Sales Manager at Varicent, as they share secrets to landing meetings with busy executives. Discover how to navigate the avalanche of sales emails with concise communication and hyper-personalization. Learn the power of cold calling and strategic voicemails to create impactful first impressions. The trio also emphasizes the importance of customer insights and crafting compelling outreach for meaningful engagement.
58:53
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Quick takeaways
- Busy executives prioritize concise, relevant outreach that offers clear ROI, favoring well-crafted subject lines to capture attention.
- Hyper-personalization in sales outreach, tailored to specific insights and industry challenges, enhances engagement with busy executives significantly.
Deep dives
Understanding Executive Email Overload
Busy executives often face an overwhelming number of cold outreach attempts, receiving between 50 to 100 sales emails daily. Many executives implement a mental filter to determine which messages deserve their attention, often disregarding those that are too lengthy or lack relevance. Executives prioritize emails that are concise, relevant to their peers, and offer tangible ROI. A strong subject line that prompts them to recognize the value right away can significantly impact their decision to engage.
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