Laura Guerra

Laura Guerra, VP of Sales at Varicent, brings a wealth of experience in sales leadership. She shares her transformative journey from competitive cheerleading to excelling in sales, highlighting transferable skills like teamwork and resilience. Guerra discusses navigating career transitions during challenging economic times and shares effective networking strategies. Tune in for her essential job-hunting tactics, including tailored interviews and the significance of personal branding in standing out among candidates.

Join Steven Bryerton, SVP of Sales at ZoomInfo, Laura Guerra, VP of Regional Sales at Varicent, and Kyle Nelson, Regional Sales Manager at Varicent, as they share secrets to landing meetings with busy executives. Discover how to navigate the avalanche of sales emails with concise communication and hyper-personalization. Learn the power of cold calling and strategic voicemails to create impactful first impressions. The trio also emphasizes the importance of customer insights and crafting compelling outreach for meaningful engagement.