Steven Bryerton, an SVP of Sales at ZoomInfo, shares invaluable insights into effective sales techniques. He emphasizes the importance of asking tough questions to gauge prospect enthusiasm and uncover their true needs. Bryerton advises tailoring your pitch by understanding what prospects discuss in internal meetings. He warns against overwhelming potential clients with software details that may lead to confusion or cost concerns. Recapping conversations and addressing specific client requirements are also key strategies to foster successful engagements.

Steven Bryerton, SVP of Sales at ZoomInfo, dives into the art of sales negotiation with a wealth of experience. He emphasizes the importance of gauging prospect enthusiasm with a simple scale and tailoring pitches based on their internal discussions. Bryerton advises against showcasing excessive software features that could inflate costs and stresses the need to recap past conversations to ensure all needs are addressed. His insights on mastering discovery calls and executive demos offer practical strategies for closing deals successfully.

Join Steven Bryerton, SVP of Sales at ZoomInfo, Laura Guerra, VP of Regional Sales at Varicent, and Kyle Nelson, Regional Sales Manager at Varicent, as they share secrets to landing meetings with busy executives. Discover how to navigate the avalanche of sales emails with concise communication and hyper-personalization. Learn the power of cold calling and strategic voicemails to create impactful first impressions. The trio also emphasizes the importance of customer insights and crafting compelling outreach for meaningful engagement.