[PipeGen Live] 2024 State of Sales Development

Colin Specter, SVP of Revenue at Orum, shares his expertise on the future of sales development. He dives into the transformative role of AI in enhancing outreach while balancing efficiency with meaningful communication. Colin discusses how high-interest rates affect buyer behavior and the necessity of personalized cold outreach strategies, including the impact of sending gifts. He emphasizes the need for structured communication techniques and highlights the importance of collaboration between Sales Development Representatives and Account Executives for successful engagement.