Colin Specter

Colin Specter, SVP of Revenue at Orum and a cold calling expert, shares insights on fostering a successful cold calling culture. He emphasizes the importance of structured scheduling and energy-boosting rituals, like weekly kickoffs and recognizing wins. Holding reps to input standards is key—aiming for 150 dials a day. Specter highlights the value of using top performers to inspire the team and create momentum. Tune in for actionable strategies to elevate your sales performance!

Colin Specter, Senior VP of Global Sales at Orum, and Calvin Flax, Business Development Manager at ZoomInfo, dive into the world of cold calling. They share insights from analyzing over one billion cold calls, revealing the secrets to increasing connect rates. Learn about the reverse pitch strategy that uncovers prospects' pain points and effective engagement techniques that prioritize authenticity. The duo also discusses overcoming common challenges and the excitement that comes from landing meetings, providing tactical advice for sales professionals.

Colin Specter, SVP of Revenue at Orum, shares his extensive experience in sales leadership. He emphasizes that success hinges on the right attitude and activity, showcasing how a positive mindset and genuine client relationships drive results. Colin discusses the importance of strategic time management, likening it to sports, and the necessity of ruthless qualification of leads. He stresses that strong leadership support and hiring the right talent are crucial for building effective sales teams and optimizing processes.