30 Minutes to President's Club | No-Nonsense Sales
How to Build a Cold Calling Culture | Colin Specter | Ep. 303 (Lead)
Apr 24, 2025
Colin Specter, SVP of Revenue at Orum and a cold calling expert, shares insights on fostering a successful cold calling culture. He emphasizes the importance of structured scheduling and energy-boosting rituals, like weekly kickoffs and recognizing wins. Holding reps to input standards is key—aiming for 150 dials a day. Specter highlights the value of using top performers to inspire the team and create momentum. Tune in for actionable strategies to elevate your sales performance!
37:37
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Quick takeaways
- Establishing a structured daily schedule with dedicated call blocks significantly enhances productivity and accountability among SDRs.
- Fostering team energy through weekly meetings and recognition rituals creates a motivating environment that boosts overall sales performance.
Deep dives
The Importance of a Structured Schedule
A structured daily schedule is essential for sales teams, particularly for Sales Development Representatives (SDRs), to thrive. Implementing a disciplined approach with designated times for calling, follow-ups, and training helps create a productive environment. For example, setting power hours and visible schedules allows team members to understand their responsibilities throughout the day. This level of organization fosters accountability and encourages consistent performance among SDRs.
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