30 Minutes to President's Club | No-Nonsense Sales #452 - How to Build a Cold Calling Culture | Colin Specter
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Apr 24, 2025 Colin Specter, SVP of Revenue at Orum and a cold calling expert, shares insights on fostering a successful cold calling culture. He emphasizes the importance of structured scheduling and energy-boosting rituals, like weekly kickoffs and recognizing wins. Holding reps to input standards is key—aiming for 150 dials a day. Specter highlights the value of using top performers to inspire the team and create momentum. Tune in for actionable strategies to elevate your sales performance!
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Discipline Through Scheduling
- Structure your SDRs' day with clear schedules including power hours, follow-ups, and training.
- Use visible schedules on walls or calendar events to ensure discipline and focus.
Boost Energy With Rituals
- Boost team energy with ritualized weekly meetings featuring goal pacing, shoutouts, and call reviews.
- Use these meetings to align mission and get the team excited to start the week strong.
Hire Best Ever Talent
- Hire "best ever" talent who set new performance standards and inspire others.
- Avoid settling for "good enough"; it elevates team culture and drives contagious success.
