Cold Calling Sucks

Book • 2024

Mentioned by

Mentioned by

Armand Farrokh

at the end of the podcast as a book that provides talk tracks for the podcast.

Mentioned by

Jason Bay

, referring to data in the book regarding the low booking rates of average sales reps.

Mentioned by

Martin Roth

, stating that the reason it works is because most people don't do it, and when they do, they do it very poorly.

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