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Martin Roth
Former CRO of LevelSet, experienced in scaling SMB transactional sales teams and building GTM infrastructure. Currently works on new projects and provides advisory services.
Best podcasts with Martin Roth
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32 snips
Jan 1, 2025
• 1h 27min
E14: A systematic approach to GTM infrastructure and talent with CRO, Martin Roth
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In this engaging discussion, Martin Roth, the former CRO of LevelSet known for leading a $500M exit, shares his extensive experience in scaling SMB sales teams. He explores the unique challenges of demand generation strategies for SMBs versus enterprises. Martin emphasizes the importance of in-office collaboration, micro-coaching, and structured processes to foster sales talent. He also highlights effective sales forecasting techniques and the vital role of a robust go-to-market infrastructure to drive consistent growth.
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