Martin Roth
Former CRO who scaled Levelset from early ARR to a $500M acquisition by Procore; now founder of MartinRoth.com advising startups on scaling from $1M to $10M ARR and an active advisor/investor.
Best podcasts with Martin Roth
Ranked by the Snipd community
32 snips
Jan 1, 2025 • 1h 27min
E14: A systematic approach to GTM infrastructure and talent with CRO, Martin Roth
In this engaging discussion, Martin Roth, the former CRO of LevelSet known for leading a $500M exit, shares his extensive experience in scaling SMB sales teams. He explores the unique challenges of demand generation strategies for SMBs versus enterprises. Martin emphasizes the importance of in-office collaboration, micro-coaching, and structured processes to foster sales talent. He also highlights effective sales forecasting techniques and the vital role of a robust go-to-market infrastructure to drive consistent growth.
Dec 10, 2024 • 1h 3min
GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth
Martin Roth, former CRO of Levelset, transformed the company from its first ARR to a $500 million exit. He shares his journey from selling flip-flops to leading sales teams, emphasizing the crucial transition from transactional to recurring revenue. Explore the importance of effective sales playbooks and team structures, and why in-person interactions remain vital in a digital world. Martin also debunks myths about cold outreach and highlights strategies that work for scaling startups from $1M to $10M ARR.
