Outbound Squad [PipeGen Live] Outbound in 2025: What’s new, what’s dead, and what will never go out of style
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Jan 7, 2025 Kayla Prunier, VP of Enterprise Sales at ZoomInfo, and Scott Leese, CEO of Scott Leese Consulting, share their expertise on the future of outbound sales. They discuss the decline of traditional methods like cold calling and the need for innovative strategies, emphasizing personalized outreach and the power of AI. The duo examines how automation is reshaping sales roles and the importance of tailored communication. They also highlight the significance of personal branding and adapting sales strategies to diverse markets for success in 2025.
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Outbound Doom and Gloom
- Cold email and calling reply rates are very low, often below 1%.
- Success rates for converting calls into meetings are also low, around 1.5-2%.
Redefining Outbound
- Redefine outbound beyond traditional methods like cold calling and emailing.
- Consider webinars, events, referrals, and partnerships as forms of outbound.
Outbound Evolution
- Kayla Prunier used to book eight meetings from 100 cold calls, converting half to bids and half of those to customers.
- Now, outbound requires targeted efforts based on data and insights to identify the right time in the buyer's journey.