Outbound Squad
[PipeGen Live] Outbound in 2025: What’s new, what’s dead, and what will never go out of style
Jan 7, 2025
Kayla Prunier, VP of Enterprise Sales at ZoomInfo, and Scott Leese, CEO of Scott Leese Consulting, share their expertise on the future of outbound sales. They discuss the decline of traditional methods like cold calling and the need for innovative strategies, emphasizing personalized outreach and the power of AI. The duo examines how automation is reshaping sales roles and the importance of tailored communication. They also highlight the significance of personal branding and adapting sales strategies to diverse markets for success in 2025.
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Quick takeaways
- Outbound sales must adapt beyond traditional methods, incorporating strategies like webinars and referrals for successful engagement in 2025.
- AI is set to transform sales by enhancing efficiency in tasks, while human creativity remains vital for building meaningful relationships.
Deep dives
The Relevance of Outbound Sales
Outbound sales still hold significance in 2025, despite the decline in traditional methods like cold calling and cold emailing. Industry experts note that while response rates for cold emails are approximately 1% and the chance of receiving a call back is even less, the overall definition of outbound must evolve. Outbound is no longer limited to just calls and emails; it encompasses various strategies, including participating in webinars, hosting events, and leveraging referrals. Understanding the changing landscape allows sales teams to adapt and continue utilizing outbound strategies effectively.
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