[The 1:1] How to eat your competitor's lunch with Anthony Iannarino

Anthony Iannarino, an author and B2B sales expert, shares his insights on displacing competitors. He emphasizes the importance of providing valuable information over just features to stand out. Iannarino discusses the triangulation strategy to position oneself as a trusted expert. He also highlights the need to adapt sales tactics by understanding competitor models to build trust with clients. Additionally, he underlines ongoing value delivery and proactive planning as key elements in winning clients away from rivals.