5min chapter

Outbound Squad cover image

[The 1:1] How to eat your competitor's lunch with Anthony Iannarino

Outbound Squad

CHAPTER

Mastering Sales through Triangulation Strategy

This chapter explores the triangulation strategy in sales, focusing on how salespeople can position themselves as experts beyond mere product features. It highlights the importance of understanding competitors and guiding clients toward making informed decisions in B2B sales.

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