Outbound Squad [PipeGen Live] ZoomInfo's Top Cold Callers: Steal this proven framework
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Oct 15, 2024 Megan Huston and Abdulla Casino from ZoomInfo, both experts in sales development, share their top cold calling strategies. They discuss the critical first minutes of a call and the importance of empathy and active listening. Techniques like tone matching and the 'yes train' are elaborated as tools for creating positive interactions. They also cover the significance of personalized voicemails and effective closure tactics to secure follow-up meetings. Listeners will walk away with actionable insights to boost their cold calling skills.
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Reduce Skepticism
- Acknowledge and understand what it's like to be on the receiving end of a cold call.
- This helps conduct yourself better and reduce prospect skepticism.
Mindset for Cold Calling
- Focus on asking good questions and actively listening, rather than perfecting your pitch.
- Approach calls with empathy, considering how you'd like to be treated as a prospect.
Tonality Tips
- Avoid unnatural, overly enthusiastic, or formal tonality.
- Speak conversationally, matching the prospect's tone and pacing.