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[PipeGen Live] ZoomInfo's Top Cold Callers: Steal this proven framework
Oct 15, 2024
Megan Huston and Abdulla Casino from ZoomInfo, both experts in sales development, share their top cold calling strategies. They discuss the critical first minutes of a call and the importance of empathy and active listening. Techniques like tone matching and the 'yes train' are elaborated as tools for creating positive interactions. They also cover the significance of personalized voicemails and effective closure tactics to secure follow-up meetings. Listeners will walk away with actionable insights to boost their cold calling skills.
58:55
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Quick takeaways
- Effective cold calling strategies, such as engaging introductions and permission-based openers, significantly increase the chances of successful conversations.
- A positive mindset is essential for overcoming call reluctance, allowing sales professionals to connect genuinely with prospects.
Deep dives
Understanding Cold Calling Challenges
A significant challenge faced in cold calling is that 80% of calls do not make it past the first two minutes. To tackle this issue, insights from experienced cold callers at ZoomInfo can be leveraged. These top performers emphasize the need for effective strategies to engage prospects right from the start. By adopting successful tactics used by seasoned professionals, salespeople can enhance their cold calling efforts and improve their overall success rates.
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