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[PipeGen Live] ZoomInfo's Top Cold Callers: Steal this proven framework

Outbound Squad

CHAPTER

Mastering Cold Calls: Empathy and Technique

This chapter explores the impact of invisible scripts and subconscious beliefs on sales interactions, particularly during cold calls. The speakers emphasize the importance of empathy, curiosity, and active listening, advocating for a more authentic communication style that fosters genuine connections with prospects. Additionally, they discuss practical techniques such as tone matching and structuring calls effectively to enhance rapport and conversion rates.

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