The Marketer's Journey

Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The five archetypes of About Us pages (and how to identify which archetype your page most resembles).What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.What Mat learned from analyzing About Us pages from the world's top companies.Where to start when honing your brand identity and voice.How your homepage and About Us page serve different functions in your business's web presence.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Read more about uncovering a meaningful brand identity in Start with Why by Simon Sinek.Learn more about Prophet's consulting work.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)The danger of chasing "silver bullets" in content writing.The crucial (and overlooked) differences between editor and writer, and editor and proofreader.Why and how CCO Magazine transitioned from being a print to a digital publication.Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.ResourcesGet the free Content Experience Report here.Learn more about Convince & Convert here.Stay connected with your email subscribers using Emma.Explore the all-digital April 2019 issue of CCO Magazine.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Kieran Flanagan, VP of Marketing and Growth at HubSpot, joins the Content Experience Podcast to discuss the need for alternatives to "hacking" content.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy HubSpot split its content teams into "mind" and "heart."How HubSpot's historical optimization program keeps older content as current and relevant as possible.Strategies for creating an emotional response to your brand.Hard truths about the short-sightedness of "growth hacks."How HubSpot optimizes its "freemium" offerings to attract more and better leads.The two most common things teams overlook when running experiments on their marketing strategies.ResourcesGet the free Content Experience Report here.Learn more about Convince & Convert here.Stay connected with your email subscribers using Emma.Hear more from Kieran on the Growth TLDR Marketing Podcast.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Bryan Phelps, CEO of Big Leap, joins the Content Experience Podcast to discuss what marketers get wrong about integrating content strategy and SEO.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeThe decline of keyword stuffing and its impact on content creation.Why you probably don't need to panic about duplicate content.How SEO's role in marketing is evolving.The truth about Google's approach to penalizing content.Why SEO should play a vital role in content creation from the beginning.ResourcesGet the free Content Experience Report here.Learn more about Convince & Convert here.Stay connected with your email subscribers using Emma.Find out more about what Big Leap does for marketers.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Blake Snow, author of Log Off, joins the Content Experience Podcast to discuss how logging off and offline rest foster creativity in digital marketers.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeThe experience that awakened Blake to the life-changing effects of logging off.How periods of boredom help us process ideas and nurture our creativity.Five truths for building successful, memorable content.Advice for creating meaningful work in the most crowded media market in recorded history.ResourcesGet the free Content Experience Report here.Learn more about Convince & Convert here.Read Blake Snow's book, Log Off: How to Stay Connected after Disconnecting.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Tom Webster, VP of Strategy and Marketing at Edison Research, joins the Content Experience Show to discuss the rising popularity of smart speakers and how to succeed as a brand in voice search.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How smart speakers have changed behavior and media consumption How smart speakers became one of the fastest growing trends in consumer technology How the marketing landscape has changed with the rise of voice search capabilities Why a strong brand off device means a strong brand on device with smart speakers   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Downlowad the free Smart Audio Report from NPR here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Robert Rose, self-described Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss the importance of a documented content strategy and why you must invest in the long term.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why a documented content strategy is crucial Why content marketing is a long term investment Why the content experience should come before format in the content strategy How to determine whether or not various marketing efforts should continue How Netflix and YouTube have affected the world of video content   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Randy Frisch (Co-Founder, CMO, and President of Uberflip) becomes the guest in this special Content Experience Show, to discuss his new book F#ck Content Marketing and why personalized experiences should be the goal.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Randy and his team decided to title his new book Why the experience of interacting with your content matters How to develop a content experience framework How to personalize your experience How to systematically organize your content   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Preorder Randy’s new book here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Emma Pearce, Head of Event Content, Global Portfolio at SaaStock, joins the Content Experience Show to discuss the importance of being a curator, not a creator, when organizing content for events.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why event content is uniquely different from content marketing Why being the head of content for events is not being a content creator How to balance known experts with up-and-comers when putting together content for events How to get more out of the content once the event is over   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Download Convince & Convert’s new guide Instagram for Tours for free here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Chris Lynch, Chief Marketing Officer at Cision, joins the Content Experience Show to discuss the evolution of earned media in the social media landscape.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Cision manages content during acquisitions Why the lines are blurring between earned media and paid media Who should be responsible for maintaining a consistent voice with earned media Why Cision is hiring a VP of Earned Media Management When you should launch a press release   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.