CONEX S11: Why It's Time for Marketers to Stop 'Hacking' Content

Kieran Flanagan, VP of Marketing and Growth at HubSpot, joins the Content Experience Podcast to discuss the need for alternatives to "hacking" content.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why HubSpot split its content teams into "mind" and "heart."
• How HubSpot's historical optimization program keeps older content as current and relevant as possible.
• Strategies for creating an emotional response to your brand.
• Hard truths about the short-sightedness of "growth hacks."
• How HubSpot optimizes its "freemium" offerings to attract more and better leads.
• The two most common things teams overlook when running experiments on their marketing strategies.

Resources

• Get the free Content Experience Report here.
• Learn more about Convince & Convert here.
• Stay connected with your email subscribers using Emma.
• Hear more from Kieran on the Growth TLDR Marketing Podcast.

Visit contentexperienceshow.com for more insights from your favorite content marketers.