The Marketer's Journey CONEX S11: How to Be Helpful and Trustworthy in Voice Search
Mar 18, 2019
33:29
Tom Webster, VP of Strategy and Marketing at Edison Research, joins the Content Experience Show to discuss the rising popularity of smart speakers and how to succeed as a brand in voice search.
Special thanks to our sponsors:
In This Episode
- How smart speakers have changed behavior and media consumption
- How smart speakers became one of the fastest growing trends in consumer technology
- How the marketing landscape has changed with the rise of voice search capabilities
- Why a strong brand off device means a strong brand on device with smart speakers
Resources
- Get the free Content Experience Report here.
- Learn more about Convince & Convert here.
- Downlowad the free Smart Audio Report from NPR here.
Visit contentexperienceshow.com for more insights from your favorite content marketers.