The Marketer's Journey

Madeline Caldwell, Marketing Director at DuClaw Brewing Co., joins the Content Experience Show Podcast to discuss brand building at a craft brewery.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:How to build a brand in a crowded niche.What a craft brewery's product development timeline looks like.The key to navigating a highly regulated industry.Why craft beer brands function as "local" businesses in more ways than one.Why DuClaw listens to marketing ideas from all levels of its business.Madeline's favorite marketing moments from her time with DuClaw.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Explore DuClaw Brewing Co. on Instagram.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Jenny Magic, Analyst at Convince & Convert, joins the Content Experience Show Podcast with a seven-step guide to building your content marketing strategy.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Why the "crash diet" approach to building a marketing strategy is hurting your business.The long-term benefits of documenting your goals.Tips for identifying the one thing your business does better than your competitors.Why defining your metrics should be one of the first steps in your marketing strategy.The pitfall of personas when defining your audience.An audience research strategy that brings your marketing and sales teams into better alignment.How a content calendar can help you create more content with less.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Stay connected with Jenny on Twitter.Explore our seven-step guide to creating a content marketing strategy.Visit contentexperienceshow.com for more insights from your favorite content marketers.

In this "Pardon the Marketing" edition of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach debate the most annoying marketing tactics.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The worst things about full-page takeover ads.What makes some LinkedIn spam messages worse than others.Thoughts on Google Home, privacy, and where smart speakers should and shouldn't be.Theories on what makes Instagram ads more tolerable than other social ads.Components of a strong CTA.How marketing personalization changed the game (and upped the difficulty) for salespeople.The pros and cons of other controversial marketing tactics like direct mail, unskippable YouTube ads, and movie previews.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Explore Airtable and empower your team with the most flexible, robust project management tool possible.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Mark Schaefer, keynote speaker and author of Marketing Rebellion, joins the Content Experience Show Podcast to discuss the consumer revolt against marketing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The seismic shift in consumer behavior that marketers around the world are feeling.How technology has warped our ability to meet customers' needs.Why "personalization" isn't always "personal."A case study from a brand that's succeeded by centering the customer as marketer.Insights on where to focus your efforts as ownership of your own marketing slips further and further out of your control.Why the consumer rebellion against advertising is destined to succeed.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Explore Airtable and empower your team with the most flexible, robust project management tool possible.Learn more about Mark's work as a keynote speaker, executive branding coach, marketing strategist, podcaster, and author.Read Mark's latest book, Marketing Rebellion.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Laura Hnatow, Sea Bags' VP of E-Commerce & Marketing, joins the Content Experience Show Podcast to discuss building a brand through mission-based marketing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:What mission-based marketing looks like for a retail brand.How sustainability shapes Sea Bags' marketing messaging.What makes Sea Bags' brand story video so moving.How the Sea Bags team collaborates effectively across departments.Strategies for activating your audience on social media in service of your brand's mission.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Learn more about the Sea Bags mission.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Kathy Klotz-Guest, CEO of Keeping it Human, joins the Content Experience Show Podcast to discuss what businesses get wrong about building their brand story.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Why it's okay if your brand story changes over time—and why it's a cause for concern if it doesn't.The red flags that indicate you're telling the wrong brand story.Why businesses should share more stories about failure.How to identify and fix "story gaps."The overlooked skills that will help your team start telling better stories.Why Kathy left corporate marketing to become a storytelling strategist.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Learn more about Kathy's work as a storytelling strategist through Keeping it Human.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:How experiential content differs from traditional content marketing.Why successful brands are already shifting their focus from generating static content to crafting experiences.How consumer expectations for brand content have evolved since the early days of the content marketing boom.Three in-depth examples of experiential content in action.Ideas to jumpstart your marketing team's experiential content brainstorming.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Browse Ceros Inspire for more examples of extraordinary experiential content.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Why friction is the enemy of business success.Case studies of businesses that identified high-friction customer experiences and innovated to make them effortless.The surprising reasons why businesses sometimes fight change and refuse to innovate.How friction manifests inside your organization (and loses you money).Tips for calling out organizational friction on the job.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Read Roger's latest book, FRICTION.Visit contentexperienceshow.com for more insights from your favorite content marketers.

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach trade opinions on event marketing and conference programming.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The benefits and drawbacks of multitrack conference programming.What industry strategists versus practitioners offer conference attendees.The most effective and enjoyable post-conference networking and social events, from two pros who've seen it all.Things to consider when selecting the "voice" of your event (whether an onstage emcee or over-the-air announcer).What small, intimate conferences provide attendees that major, big-budget conferences cannot.Randy and Anna get one minute each to hype their hometowns in a Phoenix versus Toronto showdown.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Learn more about Conex: The Content Experience 2019, coming to Toronto August 20th through 22nd.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Common pitfalls for brands attempting to bring humor or relevance to their messaging.The fascinating tool Allie and Lyndsay use when shaping a client's brand voice.Two case studies showcasing how Obedient brought levity to two surprising product spaces.The problem with using irreverent brand messaging before you've earned it.The importance of consistency and through-lines when developing a brand personality.Allie and Lyndsay's advice for maintaining a fresh, authentic brand voice.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Learn more about Obedient's work bringing humor and levity to brand voices.Visit contentexperienceshow.com for more insights from your favorite content marketers.