CONEX S11: Brace Yourself for the Marketing Rebellion

Mark Schaefer, keynote speaker and author of Marketing Rebellion, joins the Content Experience Show Podcast to discuss the consumer revolt against marketing.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• The seismic shift in consumer behavior that marketers around the world are feeling.
• How technology has warped our ability to meet customers' needs.
• Why "personalization" isn't always "personal."
• A case study from a brand that's succeeded by centering the customer as marketer.
• Insights on where to focus your efforts as ownership of your own marketing slips further and further out of your control.
• Why the consumer rebellion against advertising is destined to succeed.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Explore Airtable and empower your team with the most flexible, robust project management tool possible.
• Learn more about Mark's work as a keynote speaker, executive branding coach, marketing strategist, podcaster, and author.
• Read Mark's latest book, Marketing Rebellion.

Visit contentexperienceshow.com for more insights from your favorite content marketers.