CONEX S11: How Mission-Based Marketing Activates Your Audience

Laura Hnatow, Sea Bags' VP of E-Commerce & Marketing, joins the Content Experience Show Podcast to discuss building a brand through mission-based marketing.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• What mission-based marketing looks like for a retail brand.
• How sustainability shapes Sea Bags' marketing messaging.
• What makes Sea Bags' brand story video so moving.
• How the Sea Bags team collaborates effectively across departments.
• Strategies for activating your audience on social media in service of your brand's mission.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Learn more about the Sea Bags mission.

Visit contentexperienceshow.com for more insights from your favorite content marketers.