CONEX S11: The Right Way to Use Humor in Content Marketing

Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• Common pitfalls for brands attempting to bring humor or relevance to their messaging.
• The fascinating tool Allie and Lyndsay use when shaping a client's brand voice.
• Two case studies showcasing how Obedient brought levity to two surprising product spaces.
• The problem with using irreverent brand messaging before you've earned it.
• The importance of consistency and through-lines when developing a brand personality.
• Allie and Lyndsay's advice for maintaining a fresh, authentic brand voice.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Learn more about Obedient's work bringing humor and levity to brand voices.

Visit contentexperienceshow.com for more insights from your favorite content marketers.