CONEX S11: Where to Start When Building Your Content Marketing Strategy

Jenny Magic, Analyst at Convince & Convert, joins the Content Experience Show Podcast with a seven-step guide to building your content marketing strategy.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• Why the "crash diet" approach to building a marketing strategy is hurting your business.
• The long-term benefits of documenting your goals.
• Tips for identifying the one thing your business does better than your competitors.
• Why defining your metrics should be one of the first steps in your marketing strategy.
• The pitfall of personas when defining your audience.
• An audience research strategy that brings your marketing and sales teams into better alignment.
• How a content calendar can help you create more content with less.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.
• Stay connected with Jenny on Twitter.
• Explore our seven-step guide to creating a content marketing strategy.

Visit contentexperienceshow.com for more insights from your favorite content marketers.