The Marketer's Journey CONEX S11: How to Craft the Perfect About Us Page
Apr 22, 2019
30:36
Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.
Special thanks to our sponsors:
In This Episode:
- The five archetypes of About Us pages (and how to identify which archetype your page most resembles).
- What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.
- What Mat learned from analyzing About Us pages from the world's top companies.
- Where to start when honing your brand identity and voice.
- How your homepage and About Us page serve different functions in your business's web presence.
Resources
- Get the free Content Experience Report here.
- Stay connected with your email subscribers using Emma.
- Read more about uncovering a meaningful brand identity in Start with Why by Simon Sinek.
- Learn more about Prophet's consulting work.