Chris Lynch, Chief Marketing Officer at Cision, joins the Content Experience Show to discuss the evolution of earned media in the social media landscape.
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In This Episode
- How Cision manages content during acquisitions
- Why the lines are blurring between earned media and paid media
- Who should be responsible for maintaining a consistent voice with earned media
- Why Cision is hiring a VP of Earned Media Management
- When you should launch a press release
Resources
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