CONEX S11: What Makes (and Spoils) Great Content Writing

Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)
• The danger of chasing "silver bullets" in content writing.
• The crucial (and overlooked) differences between editor and writer, and editor and proofreader.
• Why and how CCO Magazine transitioned from being a print to a digital publication.
• Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.

Resources

• Get the free Content Experience Report here.
• Learn more about Convince & Convert here.
• Stay connected with your email subscribers using Emma.
• Explore the all-digital April 2019 issue of CCO Magazine.

Visit contentexperienceshow.com for more insights from your favorite content marketers.