CONEX S11: Why Your Business Must Have a Documented Content Strategy

Robert Rose, self-described Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss the importance of a documented content strategy and why you must invest in the long term.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why a documented content strategy is crucial
• Why content marketing is a long term investment
• Why the content experience should come before format in the content strategy
• How to determine whether or not various marketing efforts should continue
• How Netflix and YouTube have affected the world of video content

 

Resources

• Get the free Content Experience Report here.
• Learn more about Convince & Convert here.

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.