
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

8 snips
Mar 11, 2024 • 38min
#165: Dr. David Rosmarin—Why Anxiety Is an Entrepreneurial Superpower (And How to Use It to Fuel Your Success)
Entrepreneurship and anxiety are discussed as intertwined, with Dr. David Rosmarin offering tools to manage anxiety for business growth. The importance of self-compassion, resilience, and authentic relationships in entrepreneurship is highlighted. Strategies for navigating anxiety and emotions in business are explored, emphasizing empathy and communication for effective leadership.

38 snips
Mar 5, 2024 • 27min
Coach Builder Part 5—Email is Your Secret Weapon to Coaching Success (And Here’s Why)
Learn how to leverage email as a powerful tool for coaching success. Discover the importance of crafting compelling emails, building sequences, and using CRM to grow your business. Uncover the secrets of email marketing to attract more clients, increase revenue, and make a bigger impact in your coaching business.

Mar 4, 2024 • 32min
#164: The Graceful Exit—How to Quit Your Job Without Burning Bridges
Learn how to gracefully quit your job without burning bridges by maintaining relationships and staying professional. Gain insights on negotiating salary increases, mastering your value proposition, and strategically planning your job transition for a successful career move.

25 snips
Feb 27, 2024 • 27min
Coach Builder Part 4—Building a Coaching Website That Keeps Your Client Pipeline Full
Learn how to design a coaching website that attracts clients by articulating problems, building trust, and sharing testimonials. Discover the importance of curiosity in client engagement and get practical guidance on creating a website that resonates with potential clients.

14 snips
Feb 26, 2024 • 25min
#163: How to Fire Someone the Right Way and Maintain Team Morale
The podcast explores the delicate art of firing an employee while maintaining team morale. It provides practical tips on identifying the right time, preparing for the conversation, and supporting both the individual and the team through the transition. The chapters discuss personal stories of almost getting fired, navigating termination in small tech startups, and setting measurable expectations for employee development plans.

29 snips
Feb 20, 2024 • 28min
Coach Builder Part 3—How to Build A Client List from Scratch
Learn how to build and manage a client list from scratch in the world of coaching. Discover the value of expertise, embracing new identities, and taking action to grow a successful coaching business. Explore the importance of utilizing CRM systems, balancing marketing efforts, and converting leads to secure clients for your coaching services.

12 snips
Feb 19, 2024 • 34min
#162: How to Tackle the Fear of Public Speaking and Grow Your Business
Tips on overcoming public speaking anxiety and delivering compelling presentations are discussed by Donald Miller and Colin Boyd. They cover organizing speeches, connecting with the audience, and using storytelling effectively. Strategies for engaging the audience through conflict and practical advice for successful public speaking are shared.

38 snips
Feb 13, 2024 • 26min
Coach Builder Part 2—Why Every Coach Should Create a Menu of Products to Grow Their Business
Learn how coaches can overcome financial uncertainties and build a thriving coaching business by creating a menu of products. Discover the process of creating problem-solving products and the importance of preparing facilitator material. Explore the value of creating a menu of products to attract different clients and generate higher revenue.

8 snips
Feb 12, 2024 • 29min
#161: What You Should Put in a Job Description to Get the Perfect Hire
Crafting a job description that attracts the right talent by emphasizing skills and mitigating potential negatives, exploring the impact of micromanagement on leadership and the importance of compatibility, managing expectations in professional relationships, and using a list of annoyances to inform job descriptions and personal values.

14 snips
Feb 6, 2024 • 19min
Coach Builder Part 1—How to Pivot Your Career Into A Profitable Coaching Business
Discover how to pivot your career into a profitable coaching business. Learn from success stories of real people who transitioned into coaching. Explore challenges of starting a coaching business and overcoming ageism and psychological barriers. Follow Nicole's journey from gardening to a million-dollar coaching business. Learn the eight steps to start your own coaching business and get bonus resources by pre-ordering Coach Builder book.