
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

Apr 22, 2024 • 34min
#171: How to Create an Irresistible Memorial Day Offer
Learn how to create irresistible offers for Memorial Day sales and boost revenue. Experts discuss the power of 'Hell Yes' energy and strategies for crafting compelling offers. Discover the importance of understanding consumer behavior and aligning offers with customer needs. Don't miss out on maximizing profits during high-traffic holiday opportunities!

Apr 15, 2024 • 24min
#170: Is It Time to Hire a Bookkeeper To Tackle Your Business Finances?
Learn why hiring a bookkeeper is crucial for managing business finances effectively. Discover how bookkeepers help with budgeting, tax strategies, and financial success. Get practical tips on simplifying your finances and focusing on growing your business.

27 snips
Apr 8, 2024 • 32min
#169: How to Clarify Your Message and Grow Your Business
Learn how to clarify your marketing message and boost business growth with the StoryBrand framework. Discover the key elements missing from your website, the questions your marketing must answer, and the power of narrative marketing. Get actionable strategies to make your business thrive!

11 snips
Apr 2, 2024 • 28min
Coach Builder Part 9—The Essential Qualities of a Respected Coach
Learn about the essential qualities of a respected coach, including empathy, clear communication, and trust-building techniques. Discover the importance of soft skills in coaching and how they can make a lasting impact on clients' lives. Explore the value of setting personal rules, maintaining boundaries, and creating professional relationships based on respect and integrity.

Apr 1, 2024 • 26min
#168: Amy Porterfield Takes Over!—Create a Winning Work Culture with These Trailblazing Tactics
Amy Porterfield, online marketing expert, shares tips on building a strong work culture. Topics include implementing a 4-day workweek, unlimited PTO, team retreats, and supporting personal growth plans. She emphasizes enhancing team dynamics, boosting productivity, and driving business growth.

Mar 26, 2024 • 26min
Coach Builder Part 8—Why Joining a Coaching Community Will Fuel Your Success
Joining a coaching community is crucial for success as a coach. It provides motivation, tips, and accountability. The power of collaboration and support in a community can greatly impact personal and professional growth. Building strong connections and surrounding oneself with high performers are key for business success.

11 snips
Mar 25, 2024 • 40min
#167: How to Make Feedback Conversations Less Horrible for Everyone
Discover practical tips and strategies for giving effective feedback to team members in this episode. Learn from experts about creating a culture of open communication and continuous improvement. Gain insights on aligning individual goals with company objectives and the importance of acknowledging employees' efforts.

Mar 19, 2024 • 24min
Coach Builder Part 7—How to Achieve Financial Stability as a Coach
In this podcast, they discuss strategies for setting realistic financial targets for coaches. They cover the importance of goal-setting, deciding on the number of products to sell, and connecting with customers effectively. These areas are key to building a profitable coaching career.

17 snips
Mar 18, 2024 • 40min
#166: Michael Bungay Stanier—Practical Tools for Handling Workplace Conflicts
Discover practical tools for handling workplace conflicts with insights from bestselling author Michael Bungay Stanier. Learn how to improve emotional intelligence, manage conflict, and navigate workplace dynamics effectively. Turn workplace tensions into opportunities for growth and collaboration through open communication and mutual respect.

5 snips
Mar 12, 2024 • 25min
Coach Builder Part 6—Create a Marketing and Product Ladder to Retain More Clients
Explore the importance of creating a marketing and product ladder in your coaching business to retain clients. Learn how to provide continuous value, nurture relationships through various offerings, and build trust with potential clients. Discover strategies for driving sales of premium products and increasing customer retention by implementing a structured marketing plan.