
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

12 snips
Jul 1, 2024 • 31min
#181: Organizing Your Digital World to Banish Chaos and Make Life Easier
Expert Shawn Lemo discusses the importance of digital organization in business. Topics include identifying symptoms of disorganization, tips for improving efficiency, creating folder structures, and overcoming 'tech shame'. Listeners can take a quiz to assess their digital organization and access a free guide.

5 snips
Jun 24, 2024 • 35min
#180: This Genius Hack Ensures You Never Run Out of Content Ideas Again
Discover a genius hack for never running out of content ideas again using a game created by a StoryBrand Certified Guide. Learn how to use a dice and coin to generate compelling social media posts quickly. Explore the importance of authenticity in social media presence and the value of passion in business over money. Dive into a unique approach to crafting marketing messages with dice rolls and clear calls to action.

19 snips
Jun 17, 2024 • 24min
#179: Crafting a One-Liner that Aligns Your Team and Elevates Your Brand
Learn how to craft a powerful one-liner to align your team and elevate your brand. Discover the importance of clear messaging in marketing efforts and practical tips for creating a strong one-liner. Understand how a concise message can unify your team, clarify your business's purpose, and engage customers effectively.

24 snips
Jun 10, 2024 • 30min
#178: How to Turn Your Website into a Sales Machine
Learn how to transform your website into a sales machine by creating the right wireframe and optimizing key sections. Hear success stories of businesses increasing revenue through website makeovers. Focus on clear messaging and customer-centric content for effective sales growth.

14 snips
Jun 3, 2024 • 30min
#177: The Secret to Winning Over Customers and Outshining Your Competition
Discover the secrets to winning over customers and outshining your competition in marketing by creating a clear and compelling message. Learn how to position customers as heroes in their own stories using the powerful StoryBrand Framework. Explore the importance of empathizing with customer problems, guiding them to solutions, and cutting through market noise to increase leads and revenue.

10 snips
May 27, 2024 • 33min
#176: Ryan Deiss—How to Scale Your Business and Sell It for Millions
Ryan Deiss, expert in scaling businesses, shares tips on making businesses appealing to buyers. Discussion on acquisition strategies and partnering with investors for growth and profit. Insights on transitioning to system-driven processes for business value enhancement.

5 snips
May 20, 2024 • 35min
#175: From Concept to Launch—How to Simplify Your Product Creation Process with Kyle Reid
Guest Kyle Reid shares a 5-step process to streamline product creation, emphasizing the importance of kickoff meetings, efficient project management, involving key stakeholders, and mastering the product launch process. The episode provides practical strategies for translating ideas into successful market-ready products.

23 snips
May 13, 2024 • 33min
#174: Allison Fallon—The Life-Changing Magic of Telling Your Own Story
Allison Fallon, author of 'Write Your Story,' delves into the power of storytelling in personal growth, relationships, and overall well-being. She emphasizes the importance of sharing personal narratives to connect with others authentically and reshape life experiences. The episode explores the transformative impact of writing and crafting personal stories, offering practical tips for navigating the art of authentic storytelling and simplifying the process for everyone.

May 6, 2024 • 38min
#173: Lock In Sales this Memorial Day with These Expert Closing Techniques
Learn how to lock in sales this Memorial Day with expert closing techniques discussed by Donald Miller and special guests. From creating urgency to offering extra value, get strategies to drive holiday revenue and convert interest into actual sales.

Apr 29, 2024 • 24min
#172: Turn Up the Heat on Your Memorial Day Offer With This 3-Part Framework
Learn how to craft a compelling offer for Memorial Day sales that drives revenue growth. Understand the importance of creating a 'hell yes offer' and tailoring it to resonate with customers. Explore strategies for business growth, time management, and creating attractive offers for long sales cycles. Discover how to create irresistible Memorial Day promotions through a customer-centric framework.