
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

5 snips
May 20, 2024 • 35min
#175: From Concept to Launch—How to Simplify Your Product Creation Process with Kyle Reid
Guest Kyle Reid shares a 5-step process to streamline product creation, emphasizing the importance of kickoff meetings, efficient project management, involving key stakeholders, and mastering the product launch process. The episode provides practical strategies for translating ideas into successful market-ready products.

23 snips
May 13, 2024 • 33min
#174: Allison Fallon—The Life-Changing Magic of Telling Your Own Story
Allison Fallon, author of 'Write Your Story,' delves into the power of storytelling in personal growth, relationships, and overall well-being. She emphasizes the importance of sharing personal narratives to connect with others authentically and reshape life experiences. The episode explores the transformative impact of writing and crafting personal stories, offering practical tips for navigating the art of authentic storytelling and simplifying the process for everyone.

May 6, 2024 • 38min
#173: Lock In Sales this Memorial Day with These Expert Closing Techniques
Learn how to lock in sales this Memorial Day with expert closing techniques discussed by Donald Miller and special guests. From creating urgency to offering extra value, get strategies to drive holiday revenue and convert interest into actual sales.

Apr 29, 2024 • 24min
#172: Turn Up the Heat on Your Memorial Day Offer With This 3-Part Framework
Learn how to craft a compelling offer for Memorial Day sales that drives revenue growth. Understand the importance of creating a 'hell yes offer' and tailoring it to resonate with customers. Explore strategies for business growth, time management, and creating attractive offers for long sales cycles. Discover how to create irresistible Memorial Day promotions through a customer-centric framework.

Apr 22, 2024 • 34min
#171: How to Create an Irresistible Memorial Day Offer
Learn how to create irresistible offers for Memorial Day sales and boost revenue. Experts discuss the power of 'Hell Yes' energy and strategies for crafting compelling offers. Discover the importance of understanding consumer behavior and aligning offers with customer needs. Don't miss out on maximizing profits during high-traffic holiday opportunities!

Apr 15, 2024 • 24min
#170: Is It Time to Hire a Bookkeeper To Tackle Your Business Finances?
Learn why hiring a bookkeeper is crucial for managing business finances effectively. Discover how bookkeepers help with budgeting, tax strategies, and financial success. Get practical tips on simplifying your finances and focusing on growing your business.

27 snips
Apr 8, 2024 • 32min
#169: How to Clarify Your Message and Grow Your Business
Learn how to clarify your marketing message and boost business growth with the StoryBrand framework. Discover the key elements missing from your website, the questions your marketing must answer, and the power of narrative marketing. Get actionable strategies to make your business thrive!

11 snips
Apr 2, 2024 • 28min
Coach Builder Part 9—The Essential Qualities of a Respected Coach
Learn about the essential qualities of a respected coach, including empathy, clear communication, and trust-building techniques. Discover the importance of soft skills in coaching and how they can make a lasting impact on clients' lives. Explore the value of setting personal rules, maintaining boundaries, and creating professional relationships based on respect and integrity.

Apr 1, 2024 • 26min
#168: Amy Porterfield Takes Over!—Create a Winning Work Culture with These Trailblazing Tactics
Amy Porterfield, online marketing expert, shares tips on building a strong work culture. Topics include implementing a 4-day workweek, unlimited PTO, team retreats, and supporting personal growth plans. She emphasizes enhancing team dynamics, boosting productivity, and driving business growth.

Mar 26, 2024 • 26min
Coach Builder Part 8—Why Joining a Coaching Community Will Fuel Your Success
Joining a coaching community is crucial for success as a coach. It provides motivation, tips, and accountability. The power of collaboration and support in a community can greatly impact personal and professional growth. Building strong connections and surrounding oneself with high performers are key for business success.
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