
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

Sep 9, 2024 • 36min
#191: Tiffany Aliche—Why Financial Freedom Isn’t as Important as You Think (And What to Aim for Instead)
Tiffany Aliche, known as 'The Budgetnista,' is a financial management expert and entrepreneur who transforms lives with her fresh perspective on money. In this discussion, she challenges the pursuit of financial freedom, advocating instead for financial wholeness. Tiffany shares her inspiring journey from debt to empowerment and presents her revolutionary 10-step plan for achieving financial stability. She emphasizes budgeting as a 'yes plan' and provides insights on balancing personal and business finances, ensuring that financial health fuels creativity and growth.

Sep 2, 2024 • 28min
#190: Amy Porterfield—Is It Time to Add a Digital Course to Your Existing Business?
Amy Porterfield, a digital marketing and online course creation expert, shares her insights on adding digital courses to existing businesses. She addresses common fears about teaching and complexity, while offering practical steps for validation and engagement with your audience. Listeners will learn how to pinpoint the perfect course topic, leverage feedback through surveys, and unleash their creativity in course design. Amy inspires entrepreneurs to transform their expertise into scalable, lucrative online products.

10 snips
Aug 26, 2024 • 31min
#189: Donald Miller—Cash Crisis? How to Generate Quick Revenue When Times Get Tough
Donald Miller, a prominent entrepreneur and author known for his expertise in business strategy and marketing, shares invaluable insights on managing cash flow during tough times. He discusses strategies for generating quick revenue and the importance of building a financial safety net. Miller emphasizes staying calm under pressure and turning challenges into growth opportunities. He also highlights the power of collaborative leadership for resilience and the need for regular financial evaluations, encouraging entrepreneurs to adopt creative strategies to navigate financial difficulties.

Aug 19, 2024 • 33min
#188: Bill Allen—Make Your Business a Force for Good in the World (Even If You're Starting Small
Bill Allen, a passionate real estate investor and founder of Teenage Tycoon, discusses making a meaningful impact through entrepreneurship. He explores how to balance profit and purpose, sharing insights on creating impactful youth programs. The conversation highlights the importance of financial literacy, mentorship, and community engagement. Bill recounts a young boy's success story in house flipping, showcasing the transformative power of educating the next generation about finances and business.

Aug 12, 2024 • 26min
#187: Why Your Sales Team Isn't Selling (And How to Fix It)
Transitioning from being the sole sales powerhouse to leading a team can be tricky! Learn about a proven 8-step sales process that emphasizes rapport-building and uncovering client pain points. Active listening is key to understanding customer needs and overcoming objections. Effective communication ensures your team conveys product benefits naturally. Discover strategies to enhance sales effectiveness and closing rates, empowering your sales team for consistent growth.

10 snips
Aug 5, 2024 • 33min
#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry
Marcus Sheridan, a content expert and author, shares his remarkable journey from near-bankruptcy to becoming a multimillionaire by prioritizing customer needs. He emphasizes how trust plays a vital role in marketing and offers a proven framework for creating impactful content that converts. Discover the 5 types of content every business should produce and learn how self-service tools can aid lead generation. Sheridan also discusses the ethical implications of using AI in content creation, advocating for authenticity and transparency.

8 snips
Jul 29, 2024 • 33min
#185: Erin Meyer—The Feedback Mindset That Sets High-Performing Teams Apart
In this enlightening conversation, Erin Meyer, a New York Times bestselling author and professor at INSEAD, dives into the power of feedback in high-performing teams. She discusses the critical role a feedback culture plays in enhancing team dynamics and overall performance. Meyer offers insights on cultivating a safe space for constructive criticism, navigating cultural differences in feedback perception, and integrating feedback into regular meetings. Tune in to learn how to foster transparency and appreciation for team growth!

8 snips
Jul 22, 2024 • 34min
#184: Megan Hyatt Miller—How to Win at Work Without Losing Your Soul (aka The Double Win)
Guest Megan Hyatt Miller discusses achieving the 'double win' in work and life, balancing entrepreneurship with personal responsibilities. She shares practical strategies for setting boundaries, prioritizing self-care, and creating a fulfilling life both at work and home.

6 snips
Jul 15, 2024 • 31min
#183: Balancing Work & Life—How to Actually Enjoy What You Do and Love How You Live
Learn how to balance work and life to improve overall health and productivity. Discover practical tips and principles from Donald Miller's experience. Explore the importance of setting boundaries, scheduling rest, and delegating tasks for business success.

16 snips
Jul 8, 2024 • 31min
#182: Don Yaeger—Inside the Daily Routines of the World’s Greatest Achievers (And What You Can Learn)
Don Yaeger, expert in studying daily routines of achievers, shares habits of legends like Michael Jordan. Topics: Daily habits for success, balance between arrogance and humility, using past challenges for motivation, Kobe Bryant's journey to excellence, and habits of high achievers.