Why That Worked – Presented by StoryBrand.ai #199: Michael Hyatt & Will Guidara—How Top Coaches Are Scaling Fast with These New Frameworks
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Nov 4, 2024 
Michael Hyatt, founder of Full Focus, and Will Guidara, author of Unreasonable Hospitality, dive into the art of scaling coaching businesses. They discuss their new certifications on the CoachBuilder platform, focusing on goal-setting and unforgettable client experiences. Hyatt details how the Full Focus Planner helps coaches structure client success, while Guidara emphasizes creating memorable interactions in hospitality. Together, they showcase ready-made frameworks that empower coaches to achieve real results and foster client loyalty.
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Full Focus Planner Success
- Michael Hyatt's Full Focus Planner sold 10,000 copies in two weeks, exceeding expectations.
- It has now sold over 1.3 million copies, demonstrating its effectiveness.
Prioritize Tasks
- Start with the Daily Big Three, identifying the three most important tasks for the day.
- Connect daily tasks to weekly objectives, quarterly goals, and annual goals for a sense of purpose.
Importance vs. Urgency
- The brain doesn't differentiate between urgent and important tasks.
- Prioritizing tasks based on their long-term impact leads to greater success.
