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Business Made Simple Podcast
#190: Amy Porterfield—Is It Time to Add a Digital Course to Your Existing Business?
Sep 2, 2024
27:32
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Amy Porterfield, a digital marketing and online course creation expert, shares her insights on adding digital courses to existing businesses. She addresses common fears about teaching and complexity, while offering practical steps for validation and engagement with your audience. Listeners will learn how to pinpoint the perfect course topic, leverage feedback through surveys, and unleash their creativity in course design. Amy inspires entrepreneurs to transform their expertise into scalable, lucrative online products.
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Quick takeaways
- Identifying your unique '10% edge' empowers entrepreneurs to overcome imposter syndrome and successfully create digital courses for additional income.
- Validating market demand through customer engagement ensures that developed courses meet audience needs, enhancing their effectiveness and potential success.
Deep dives
Creating Digital Courses as Revenue Streams
Developing digital courses can serve as an effective way to strengthen a business's product offerings and generate additional revenue. Business owners are encouraged to identify their expertise and consider creating courses to reach those who prefer self-directed learning rather than one-on-one consulting. For instance, a consultant specializing in ADHD can create a course that addresses different aspects of that subject, thereby diversifying their income while still offering personal consulting services for those who prefer individualized attention. This dual approach not only expands the business's audience but also increases overall engagement and potential sales.
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