Nicole Burke, founder of Gardenary and host of the Grow Yourself podcast, shares her journey of scaling her online business. She discusses the importance of recognizing when to delegate tasks to focus on sales and marketing. Listeners will learn how to conduct a task audit and the critical need for strategic hiring. Nicole highlights her personal experiences transitioning from doing everything herself to building a team, ensuring that business owners prioritize efficiency and growth.
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volunteer_activism ADVICE
Focus on Sales and Marketing
Focus on marketing and sales as a business owner, from the beginning to forever.
These are your strengths and crucial for driving revenue.
question_answer ANECDOTE
Fulfillment Bottleneck
Nicole Burke realized she needed to hire when fulfilling orders became overwhelming.
She was bringing plants to a client while receiving a voicemail from a potential customer eager to buy.
volunteer_activism ADVICE
Start Small and Scrappy
Start small and be scrappy when building a team, hiring part-time or contractors.
Be transparent with clients about your growth process and invite their support.
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In this book, Donald Miller presents the StoryBrand Framework, a proven system to help businesses effectively communicate with their customers. The framework is based on the seven universal elements of powerful stories, which include identifying the customer's desires, problems, and the role of the guide who provides a plan and calls to action. Miller emphasizes the importance of simplifying brand messages, creating clear and compelling marketing materials, and positioning the brand as a guide rather than a hero. This approach has helped numerous businesses, from small startups to large corporations, to significantly improve their customer engagement and revenue.
Coach Builder
Donald Miller
You’ve built a business you're proud of, but are you spending too much time in the weeds? When small tasks pile up, you might feel like you’re doing everything except what actually grows your business. With every email and customer support issue you handle, you're losing time that should be dedicated to sales and marketing—the lifeblood of your revenue. So, how do you know when it’s time to delegate and finally scale?
In this episode of Business Made Simple, hosts James Sweeting and Bobby Richards sit down with Nicole Burke, founder of Gardenary, to chat about how she built a thriving online business by staying laser-focused on sales and marketing. Nicole shares her journey of transitioning from doing it all to building a team that handles fulfillment and admin, so she can prioritize what matters most. You’ll learn how to conduct a task audit, recognize when it’s time to hire, and maintain focus on activities that move the needle for your business. Listen in and get actionable steps to scale your team and your business!
Start living a garden-centered life at Gardenary.com.
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
Why That Worked – Presented by StoryBrand.ai 
