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#193: Nicole Burke—How to Get Out of the Weeds and Start Delegating So You Can Scale Your Business

Sep 23, 2024

Nicole Burke, founder of Gardenary and host of the Grow Yourself podcast, shares her journey of scaling her online business. She discusses the importance of recognizing when to delegate tasks to focus on sales and marketing. Listeners will learn how to conduct a task audit and the critical need for strategic hiring. Nicole highlights her personal experiences transitioning from doing everything herself to building a team, ensuring that business owners prioritize efficiency and growth.

32:42

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Episode guests

Nicole Burke

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Delegating tasks effectively allows business owners to focus on core revenue-generating activities like sales and marketing, essential for growth.

Conducting a task audit helps identify time management inefficiencies, guiding business owners in delegating responsibilities and scaling their teams.

Deep dives

Building a Business Like an Airplane

A business is likened to an airplane, with various components representing different aspects of the operation. The cockpit symbolizes leadership, crucial for guiding the direction of the business, while both engines represent sales and marketing. The wings denote the products or services offered, and the management and operations are likened to the plane's body. Cash flow is crucial, likened to the fuel tanks that keep the airplane flying smoothly, emphasizing the need to develop all these elements for successful growth.

Intro

6min

Delegating for Growth

4min

Navigating Business Growth: The Importance of Delegation and Transparency

6min

Scaling Success: Evolving Business Strategies

14min

Maximizing Efficiency Through Task Audits and Delegation

3min

You’ve built a business you're proud of, but are you spending too much time in the weeds? When small tasks pile up, you might feel like you’re doing everything except what actually grows your business. With every email and customer support issue you handle, you're losing time that should be dedicated to sales and marketing—the lifeblood of your revenue. So, how do you know when it’s time to delegate and finally scale?

In this episode of Business Made Simple, hosts James Sweeting and Bobby Richards sit down with Nicole Burke, founder of Gardenary, to chat about how she built a thriving online business by staying laser-focused on sales and marketing. Nicole shares her journey of transitioning from doing it all to building a team that handles fulfillment and admin, so she can prioritize what matters most. You’ll learn how to conduct a task audit, recognize when it’s time to hire, and maintain focus on activities that move the needle for your business. Listen in and get actionable steps to scale your team and your business!

Start living a garden-centered life at Gardenary.com.

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

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