Nicole Burke

Nicole Burke, founder of Gardenary, shares her video secrets to boost digital course sales. Learn about generating captivating content ideas, ideal posting frequency and video length, user-friendly and affordable video equipment and software, strategies to go viral, and overcoming discomfort on camera. Unlock the potential of video and supercharge your sales!

Nicole Burke, founder of Gardenary, shares her journey from backyard gardening to a seven-figure business fueled by Instagram. She reveals her unique content strategy, emphasizing that 65% of posts should entertain to increase reach and shares. Nicole breaks down her funnel: entertaining, educational, and showcase posts, concluding with a subtle sales invitation. She discusses leveraging automation to capture leads and the importance of storytelling in posts. Nicole also lists six easy video types anyone can create to engage audiences and adapt trends for niche markets.

Nicole Burke is the mastermind behind Gardenary, a brand dedicated to empowering individuals to grow their own food through accessible gardening. In this engaging discussion, she shares the strategies that led to a fourfold increase in her Instagram following and shop sales in just 15 months—all without paid ads. Nicole emphasizes the power of short-form video content, discusses common social media pitfalls, and balances her roles as an entrepreneur, author, and influencer. Her insights on turning passion into profit are both inspiring and actionable!

Nicole Burke, founder of Gardenary and host of the Grow Yourself podcast, shares her journey of scaling her online business. She discusses the importance of recognizing when to delegate tasks to focus on sales and marketing. Listeners will learn how to conduct a task audit and the critical need for strategic hiring. Nicole highlights her personal experiences transitioning from doing everything herself to building a team, ensuring that business owners prioritize efficiency and growth.

Nicole Burke, founder of Gardenary and author of "The 5-Minute Gardener," shares her passion for making gardening accessible to everyone, even the busiest individuals. She discusses how dedicating just five minutes a day can lead to significant personal growth and community well-being. Nicole highlights gardening's power to transform our relationship with food and encourages listeners to embrace their gardening journey. Her insights emphasize the importance of cultivating habits that nourish both body and soul, all while fostering a stronger connection to nature.