The Nathan Barry Show How I Went From 0 To $6M With Short-Form Content (Instagram Masterclass) | 103
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Nov 13, 2025 Nicole Burke, founder of Gardenary, shares her journey from backyard gardening to a seven-figure business fueled by Instagram. She reveals her unique content strategy, emphasizing that 65% of posts should entertain to increase reach and shares. Nicole breaks down her funnel: entertaining, educational, and showcase posts, concluding with a subtle sales invitation. She discusses leveraging automation to capture leads and the importance of storytelling in posts. Nicole also lists six easy video types anyone can create to engage audiences and adapt trends for niche markets.
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From Phone Photos To A $1M Service Business
- Nicole grew a garden design service to $1M a year using Instagram as a portfolio for before/after photos.
- She charged $10–15K on average and sometimes up to $175K for large installs.
Make Entertainment Your Primary Strategy
- Entertain first: make ~65% of your Instagram content aim to evoke emotion and push the share button.
- Use humor, surprise, or relatability to reach non-followers before educating or selling to them.
Use FAQs As Educational Content
- Answer common FAQs directly as educational content and optimize for saves.
- Treat saves as proof you’re the go-to authority for frequently asked questions.