In this episode, I sit down with Nicole Burke, founder of Gardenary, to unpack her dynamic strategy for building a 7-figure brand primarily through short-form visual content.
Nicole shares exactly how she leverages Instagram to generate millions of views and drive revenue, all while embracing her identity as a business owner who leverages social media, not just an influencer.
We dive deep into her content methodology, breaking down the essential categories of reels—entertain, educate, showcase, and invite—and how each contributes to a robust growth and sales funnel.
Timestamps:
00:00 Introduction
02:11 Growing a Service Business with Instagram
04:08 Scaling a Garden Design Business
06:26 Transitioning to Digital and Diversifying Revenue
08:24 The Showcasing Strategy: Content Creators & Authenticity
10:04 Breaking Down Gardenary: Education, E-commerce, & Certification
12:57 The Instagram Storefront Analogy
16:26 Leveraging Algorithms: The Share Button's Power
19:07 Educational Content: Answering FAQs & Tracking Saves
22:31 Showcase Content: Inspiring with Results & Aspiration
26:00 The "Invite": Making the Ask Effectively
28:01 The Magic of Automation: From Comments to Conversions
32:26 Free Ad Experimentation with Organic Content
36:20 Crafting Engaging Content: Relatable Pain Points & Humor
41:17 Nicole's Metrics for Content Success
45:10 Instagram's Content Funnel: Reels, Posts, Carousels, Stories
52:19 Stories for Direct Sales & Community Engagement
56:51 Six Types of Videos Anyone Can Make
1:02:13 The Face-to-Camera Hack: Conquering the Fear
1:06:51 The Power of Documentary-Style Video
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Learn more about the podcast: https://nathanbarry.com/show
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Follow Nicole:
Instagram: https://www.instagram.com/heynicoleburke
LinkedIn: https://www.linkedin.com/in/nicole-johnsey-burke-136628154
Website: https://heynicoleburke.com
Gardenary's Instagram: https://www.instagram.com/gardenaryco
Gardenary's Website: https://www.gardenary.com
Featured in this episode:
Kit: https://www.kit.com
Gardenary: https://www.gardenary.com
